Online Marketing Expert

Job description

In close cooperation with your colleagues from Online Marekting Italy and the headqurters as well as the online shop manager Italy you will:

  • Managing Google & Bing PPC campaigns, including Shopping, to drive sales and new customer acquisition
  • Support continuous optimisation of account structure, keyword portfolio, audiences, ad copies and landing pages
  • Coordinating promotional offers for Search, Re-marketing & Affiliates
  • Develop effective and productive relationships with our top affiliate publishers
  • Analysing, reporting and developing relevant tactical action plans from relevant traffic and key performance indicators
  • Implement a structured and effective re-marketing campaign plan
  • Optimise our PCE channel to improve cost-effectiveness
  • Support the implementation of a comprehensive paid Social Media strategy
  • Support our diverse organic search strategies across on-page, off-page and technical optimisation


Requirements

  • University degree in Economics or comparabel Work experience
  • Experience with Search Engine Marketing, including Google AdWords and Web Analytics tools
  • Excellent technical and analytical skills, including advanced Excel and database experience – ideally including working with APIs and script languages
  • Fluent Italian language skills written and spoken as well as English
  • A high level of attention to detail, with good organisation and prioritisation skills
  • Strong communication skills with highly team-oriented working style
  • Highly motivated, goal-driven and quick to adapt in a fast-paced environment.

What we are offering you:

This is a challenging and important position, employing cutting-edge strategies and technologies for a dynamically growing company in a fast-paced and highly competitive e-Commerce sector. Our diverse, passionate and professional Italian team is based in a modern office in the heart of Genova.