Direct Marketing Manager (f/m/x)

Job description

  • Manual and automated newsletters planning, product selection, mailing creation & banner briefing  
  • Implementation of initiatives e.g. for the bonus programme, savings plan, calendar, customer survey including effectiveness analysis 
  • Updating central mailing plan in cooperation with central teams like Direct Marketing, CRM, Purchase and Vendor Management
  • Analysis of mailing KPIs and ongoing mailing optimization, A/B testing 
  • Ongoing optimization of automated newsletter campaigns (for zooplus & bitiba) incl. feedback to central departments concerning central concepts 
  • Adding or deleting new automated newsletter campaigns based on KPIs 
  • Applying customer segmentation for targeted activities 
  • Execution of process of print mailings from conception, agency selection, coupon code generation, customer segmentation until send-out and results analysis 
  • Development of new retention initiatives and e-mailing concept with central content team (e.g. videos, content, images, promotion mechanism) 
  • Monitoring best practice & introducing new initiatives from competitors / bench marking 
  • Alignment with Operations / Logistics department and Customer Care, including forecasting impact of activities 


  • University degree in business administration or equivalent experience
  • At least 3 years of experience in a marketing or retail environment
  • Strong understanding of Direct Marketing, ideally in e-commerce
  • Ideally good understanding of analytical tools, e.g. optivo, Adobe or CRM-tool
  • strong communication skills and structured working approach
  • Fluent in English, Italian mother tongue level
  • Experience with Selligent Marketing Cloud would be a plus 

Please send your C.V. in English only.

What We Are Offering You

Become a part of our success story and seize the opportunity to take on a real challenge in a dynamically growing company where there is huge scope for development and short decision-making processes. We are offering you a versatile, international-facing role in our motivated team with colleagues from all over Europe. Our Italian office is in downtown city of Genova. Additionally, we offer many competitive benefits such as:

  • Competitive salary
  • 28 days’ vacation (plus Dec 24 and 31 when they fall on a labor day)
  • Medical insurance
  • Flexible working hours
  • Free drinks and fresh fruit
  • Discount in zooplus shop

In case you didn´t know

Zooplus AG was founded in Munich in 1999 and today we are Europe´s leading online retailer for pet-related products. With an annual double-digit growth rate, we have already successfully rolled out our business model in 30 European countries and we are expecting further sustainable growth in European e-commerce. We remain faithful to the key values of our company – a dynamic and flexible approach, constant learning opportunities, and inventive thinking at every level and position in the organization.

Did we make you curious?

Then send us your application in English via our online application form